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How to let consumers understand the integrated ceiling

发布日期:2014-09-25 11:07:32

How to let consumers understand the integrated ceiling


Integrated ceiling in the minds of consumers what is the concept of a concept? Integrated ceiling to occupy the consumer's top space of the time is ripe enough? The survey found that nearly half of the consumers for the ceiling brand awareness and less. There are 55% consumers do not clear the concept of integrated ceiling products.
Into the ceiling - it has become a part of your home improvement? Has become a tool to help you transform the top space? Facing the ceiling of the home, have you ever thought of integrating the ceiling as the preferred solution?
In recent years, with the continuous improvement of the product itself, integrated ceiling industry continues to grow, the product family is also increasingly rich. However, in the survey, we found that the integrated ceiling, the ceiling of the whole house - for most consumers, or some of the more unfamiliar vocabulary.
Integrated ceiling and the difference between the traditional ceiling products, for this "primary" problem, 55% of consumers said it was not clear that the difference between the two, more consumers accounted for only 10%. It can be imagined, integrated ceiling products in the consumer mind has not yet finished the first step of the concept of popularity, awareness and a very large room for improvement. So how to make consumers more understanding of integrated ceiling it? A business wants to have a certain degree of awareness in the minds of consumers, first of all to start from the brand promotion, then how can the brand launch? Propaganda is a good means of propaganda in today's society more and more diversified, as enterprises have a lot of the starting point, through the media, newspaper advertising, leaflets in the area, but also by telephone, network publicity. The function of the product features, and the concept of integrated ceiling depth into the minds of consumers, so that more consumers understand the company's understanding of the integrated ceiling of this industry. Gradually form a brand awareness. Only in this way can we live in more consumers in the home.
At present, many of the vast majority of families, especially rural households in the decoration will not hesitate to choose the traditional ceiling. Integrated ceiling compared to the traditional ceiling what are the advantages? Is the integrated ceiling panels and appliances together perfectly, compared with the traditional appearance of the ceiling increase a lot, and it is the selection of electrical aluminum buckle, compared with the traditional Yuba function more perfect, the traditional ceiling are using wooden keel without security and safety problems, integrated ceiling is used in metal paint keel.
Although the price is higher than the traditional ceiling ceiling, but with the improvement of people's living standards, the increase in the requirements of the home improvement, integrated ceiling potential is bound to replace the ceiling ceiling, becoming a major mainstream consumer home improvement.

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