The integrated ceiling was founded from 2005 onwards, all kinds of brand competition is as the shadow follows the form without interruption, "top ten brand", "brand", "Chinese Jiezhuang five brand", "ten big brands"...... From different institutions rating, you Changba me will debut, not only make the enterprise dazzling consumers, too busy to attend to all, also disrupt the integrated ceiling industry selected real benchmarking enterprises and excellent brand, to a certain extent affected the healthy development of the industry. The author believes that the face of the brand selection authority come in a throng, fair and scientific standards should be introduced as soon as possible, standardized assessment activities, let the real leader in talent shows itself, leading the healthy development of the industry.
Enterprise: the appraisal should have enough gold content
There is no doubt that the brand is an important asset of the enterprise, the importance of the brand to the enterprise development is self-evident. Especially for new industries, the market has yet to be standardized and integrated, then win in the brand competition in the enterprise, will make the products in other products do not have the advantage in the competition, so as to enhance the brand, leading the industry to become the direction indicator. Just as the author telephone access, an integrated ceiling business vice president said: brand selection, manufacturers are more valued, because in the actual sales can effectively improve the brand's persuasion."
It is because the effect of brand power, whether it is well-known large enterprises, or just a way who all want to improve their own brand through various channels, thereby winning more dealers and consumers trust and favor. The brand has great attraction to the enterprise, to create a way of earning money rating agencies. When the wave of brand competition, enterprises can buy or pay a "honor", or companies have yet to register is forced to "participating", the original intention of brand competition becomes a taste, enterprise strength and the selected brand also produced out of touch. This makes the real impact, the brand is very hurt, not to participate in it, there will always be people who participate, not brand rankings, own brand for consumers, will reduce the relative "reputation", no damage; come, pick up too much repetition of the "honor" is undoubtedly a waste of human and financial resources.
Brand competition is not a game, gold is only a brand with the election, such as its market share and quality assurance ability, technical standards and so on, all the way ahead in the top row, and so in order to promote fair competition in the market.
Consumers: the real high cost of consumer products
At present, the selection mechanism of chaos and uneven in quality created a few Chinese brand "apple of Sodom" embarrassing realm, this trend is the evolution of the integrated ceiling industry development just 6 years, coupled with their own stage of development and self-discipline and other reasons, will lead to various problems, the brand strength of enterprises and consumers suffer losses.
An integrated ceiling enterprises marketing director said this view: "this is a culture, in fact, companies do not need too many of these things, but now on many people, the enterprise to force no way, had to pick these so-called honor; I think the present integrated ceiling industry enterprises should be more carefully to do product, the highest price of the product to consumers."
"I personally think that the brand competition is a good thing for consumers to intuitively understand the integrated ceiling brand, but a good selection mechanism is the need to objectively display products and connotation of various brands and manufacturers." Another integrated ceiling corporate vice president says he believes that allow consumers to see the real as clear as noonday famous brand, is the basic obligation and responsibility appraisal.
Industry Association: the establishment of a fair and impartial evaluation of scientific standards
Integrated ceiling as a new industry, to improve business visibility, enhance the comprehensive competitiveness of the enterprise market, promote the development of the industry and enhance product innovation and product quality, brand appraisal organization, organizer and participant, will have authority, establish evaluation standards must also be scientific and fair. The development of ceiling materials after the establishment of the association of the first China integrated ceiling industry leading brand and hero awards competitions organized by the China Association of building decoration materials, China Building Research Institute, China Building Materials Academy, national building materials testing center to provide technical support, with authoritative appraisal; adhere to the data and evidence. Combined with the on-site inspection, enterprises participating from the declaration materials to the evaluation index system to comprehensive evaluation rules to the evaluation methods, every step of the strict verification, and online publicity, has scientific and justice, to ensure "the results of appraisal fair, just and open".
"Now this industry brand rating is too much, too miscellaneous, the company is best to see what is the organization's rating and the agency in this industry authority, as well as its understanding of the depth of the industry." "The current rating has evolved into a money, the lack of uniform standards and rules of competition. Call for authoritative departments, such as associations, should establish a rating criteria." Many integrated ceiling enterprises to make such a sound.
In the face of numerous and disorderly brand rating, hope that the ceiling materials will be the results of the evaluation of other institutions to assess the reference standard, but also hope that the ceiling materials
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